Sony Entertainment turned to Alliance Sport Marketing in 2009 to promote the upcoming album release for Brad Paisley, American Saturday Night.

American Saturday Night was released on June 30, 2009. The album’s lead off single, “Then” was released in March 2009 and performed for the first time on American Idol on March 18. It went on to become Paisley’s 14th number one single and his tenth in a row.

As of the chart dated January 8, 2011, the album has sold 714,812 copies in the US. It earned a 2010 Academy of Country Music Awards nomination for “Album of the Year”.

Album Promotion

To increase awareness and exposure for the album’s release, minor league baseball teams in various key markets played tracks from the album between innings.

Prizes

CD’s were used by the team as special prizes for in-game contests, and baseball tickets were used as incentives to local radio stations.

Alliance Sport Marketing partnered with DirecTV to coordinate on-site presence in minor league ballparks.  DirecTV staff attended teh games and promoted their service and registering fans for DirecTV service.

On-Site Engagement

DirecTV was provided space along each team's concourse to operate and display their promotional booth.  The booth was staffed by DirecTV employees, who answered questions from fans, distributed promotional items, and even scheduled fans for installations.

Throughout the game, fans could visit the DirecTV booth and register to win team autographed prizes and merchandise.

Public Address and Scoreboard Announcements

Public address and scoreboard announcements were made before and during each game.

The Tennessee Diabetes Control Program was designed to raise awareness of lifestyle changes as they relate to diabetes.  Understanding that obesity, diet, and exercise are factors in diabetes, the program's goal was to educate communities and encourage behavior change to avoid diabetes complications.

Signs were placed in each ballpark, carrying the Control Your Diabetes For Life saying and website for more information.  In addition, nightly public address announcements, including facts on diabetes and examples of suggested lifestyle changes were made to fans during each game.

Each night, soft baseballs were "randomly distributed" to fans in attendance.  Each softee ball carried the team logo and Control Your Diabetes For Life message.  This promotion quickly became a fan favorite, and provided immediate, eye catching exposure to the program.

The Wyoming Air National Guard enlisted the services of Alliance Sport Marketing to coordinate their partnership with the University of Wyoming during their football season.

Football

Wyoming Air National Guard were on-site during home football games to provide information to students and fans attending on the benefits of serving in the Air National Guard.

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

Logo Development

Alliance Sport Marketing developed the club's official brand.  The Nashville Outlaws were named after the Outlaw Country Music genre of the 1960's and 1970's.

Marketing Materials

Souvenir programs, pocket schedules, and ticket sales brochures were developed and produced to market the team within the community.

Apparel

Team uniforms and merchandise were designed and produced.

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

The Tennessee Army National Guard worked with Alliance Sport Marketing to coordinate a partnership with the Tennessee Secondary School Athletic Association for on-site presence at each of the High School State Championships for 15 sports.