The Wyoming Air National Guard enlisted the services of Alliance Sport Marketing to coordinate their partnership with the University of Wyoming during their football season.

Football

Wyoming Air National Guard were on-site during home football games to provide information to students and fans attending on the benefits of serving in the Air National Guard.

The Tennessee Diabetes Control Program was designed to raise awareness of lifestyle changes as they relate to diabetes.  Understanding that obesity, diet, and exercise are factors in diabetes, the program's goal was to educate communities and encourage behavior change to avoid diabetes complications.

Signs were placed in each ballpark, carrying the Control Your Diabetes For Life saying and website for more information.  In addition, nightly public address announcements, including facts on diabetes and examples of suggested lifestyle changes were made to fans during each game.

Each night, soft baseballs were "randomly distributed" to fans in attendance.  Each softee ball carried the team logo and Control Your Diabetes For Life message.  This promotion quickly became a fan favorite, and provided immediate, eye catching exposure to the program.

Blue Cross Blue Shield of Tennessee worked with minor league baseball teams, with an interest in reaching senior citizens through America's pastime.  With their SilverStars program, Blue Cross Blue Shield of Tennessee used their partnership with these six teams to host seniors at the ballpark on specific nights, providing seniors with tickets, food and drinks, and other goodies.

Hospitality

Blue Cross Blue Shield of Tennessee hosted a SilverStars night with each team.  Blue Cross Blue Shield of Tennessee promoted the night through their contacts with local senior focused centers.  Seniors attended the game visited a branded display where Blue Cross Blue Shield of Tennessee representatives interacted with those attendees and provided vouchers for tickets, food, drinks, and other goodies.

Activation

Blue Cross Blue Shield of Tennessee had on-site presence during the game, distributing information and answering questions about Blue Cross Blue Shield of Tennessee.

Promotion

During the weeks leading up to SilverStars night, each venue promoted the event through video scoreboard, public address, and website announcements.

In-Game Presence

In each ballpark during SilverStars night, Blue Cross Blue Shield of Tennessee representatives had a chance to interact with their guests during the game.  Blue Cross Blue Shield of Tennessee employees roamed the stands passing out vouchers and talking with seniors about their insurance needs and answering questions.

The company mascot was visible throughout the event, signing autographs and taking pictures with fans.  One senior was recognized on the field and threw out the ceremonial first pitch.  Prior to the game, on-field recognition of Blue Cross Blue Shield of Tennessee employees were provided.  Public address, scoreboard, and radio recognitions were made throughout the game, recognizing Blue Cross Blue Shield as the game's sponsor.

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

Logo Development

Alliance Sport Marketing developed the club's official brand.  The Nashville Outlaws were named after the Outlaw Country Music genre of the 1960's and 1970's.

Marketing Materials

Souvenir programs, pocket schedules, and ticket sales brochures were developed and produced to market the team within the community.

Apparel

Team uniforms and merchandise were designed and produced.

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

The Tennessee Army National Guard worked with Alliance Sport Marketing to coordinate a partnership with the Tennessee Secondary School Athletic Association for on-site presence at each of the High School State Championships for 15 sports.

Drydene Performance Products enlisted the help of Alliance Sport Marketing to engage motorsports enthusiasts, drivers, and teams during their partnership with Dover International Speedway and the World of Outlaws World Finals.

Dover International Speedway

During the fall race weekend at DIS, Alliance produced and staffed a fan engagement booth.  Fans registered for a chance to win a brand new Ford Mustang GT during the Drydene 400.

World of Outlaws

Charlotte Motor Speedway hosted the World of Outlaws World Finals.  Alliance team produced and staffed three fan engagement locations at the track.  These engagement opportunities provided information on new Drydene products to drivers and race teams and registered fans for a chance to win a Can-Am Outlander XT.