Case Studies

Featured Case Studies

KTB_Logo_250x140

Keep Tennessee Beautiful partnered with nine minor league baseball teams in Tennessee to increase awareness of littering and provide additional exposure for their Stop Litter campaign.

In each ballpark, trash cans were branded with the Stop Litter message.  Trash cans were located throughout the ballpark in high traffic locations, providing exposure throughout each event.

Keep Tennessee Beautiful received season long exposure through a website banner advertisement on each team's homepage.  Websites are the best resource for fans to find information on the team, including schedule, stats, news, and upcoming promotions.

A fun and memorable promotion was held at each game.  Between innings, ushers and team mascot would encourage fans to look around their seats, help pick up litter, and place in the proper receptacles.

This promotion brought awareness to fans' surroundings, noticing that their area had become littered with trash, and how simple it is to pick it up and place it in the trash.

  • Chattanooga Lookouts
  • Elizabethton Twins
  • Greeneville Astros
  • Jackson Generals
  • Johnson City Cardinals
  • Kingsport Mets
  • Memphis Redbirds
  • Nashville Sounds
  • Tennessee Smokies
TNArNG_250x140

The Tennessee Army National Guard worked with Alliance Sport Marketing to coordinate a partnership with the Tennessee Secondary School Athletic Association for on-site presence at each of the High School State Championships for 15 sports.

Outlaws_Logo_250x140

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

Logo Development

Alliance Sport Marketing developed the club's official brand.  The Nashville Outlaws were named after the Outlaw Country Music genre of the 1960's and 1970's.

 

 

Marketing Materials

Souvenir programs, pocket schedules, and ticket sales brochures were developed and produced to market the team within the community.

 

 

Apparel

Team uniforms and merchandise were designed and produced.

Alliance Sport Marketing worked with the Prospect League expansion team, the Nashville Outlaws, to develop their marketing strategy.  Alliance developed the team logo, uniforms, and merchandise, as well as advertising materials, such as billboards.

WYAING_Logo_250x140

The Wyoming Air National Guard enlisted the services of Alliance Sport Marketing to coordinate their partnership with the University of Wyoming during their football season.

Football

Wyoming Air National Guard were on-site during home football games to provide information to students and fans attending on the benefits of serving in the Air National Guard.

Sony_Logo_250x140

Sony Entertainment turned to Alliance Sport Marketing in 2009 to promote the upcoming album release for Brad Paisley, American Saturday Night.

American Saturday Night was released on June 30, 2009. The album’s lead off single, “Then” was released in March 2009 and performed for the first time on American Idol on March 18. It went on to become Paisley’s 14th number one single and his tenth in a row.

As of the chart dated January 8, 2011, the album has sold 714,812 copies in the US. It earned a 2010 Academy of Country Music Awards nomination for “Album of the Year”.

Album Promotion

To increase awareness and exposure for the album’s release, minor league baseball teams in various key markets played tracks from the album between innings.

Prizes

CD’s were used by the team as special prizes for in-game contests, and baseball tickets were used as incentives to local radio stations.

DOH

The Tennessee Diabetes Control Program was designed to raise awareness of lifestyle changes as they relate to diabetes.  Understanding that obesity, diet, and exercise are factors in diabetes, the program's goal was to educate communities and encourage behavior change to avoid diabetes complications.

Signs were placed in each ballpark, carrying the Control Your Diabetes For Life saying and website for more information.  In addition, nightly public address announcements, including facts on diabetes and examples of suggested lifestyle changes were made to fans during each game.

Each night, soft baseballs were "randomly distributed" to fans in attendance.  Each softee ball carried the team logo and Control Your Diabetes For Life message.  This promotion quickly became a fan favorite, and provided immediate, eye catching exposure to the program.