Case Studies

Featured Case Studies


Keep Tennessee Beautiful partnered with nine minor league baseball teams in Tennessee to increase awareness of littering and provide additional exposure for their Stop Litter campaign.

In each ballpark, trash cans were branded with the Stop Litter message.  Trash cans were located throughout the ballpark in high traffic locations, providing exposure throughout each event.

Keep Tennessee Beautiful received season long exposure through a website banner advertisement on each team's homepage.  Websites are the best resource for fans to find information on the team, including schedule, stats, news, and upcoming promotions.

A fun and memorable promotion was held at each game.  Between innings, ushers and team mascot would encourage fans to look around their seats, help pick up litter, and place in the proper receptacles.

This promotion brought awareness to fans' surroundings, noticing that their area had become littered with trash, and how simple it is to pick it up and place it in the trash.

  • Chattanooga Lookouts
  • Elizabethton Twins
  • Greeneville Astros
  • Jackson Generals
  • Johnson City Cardinals
  • Kingsport Mets
  • Memphis Redbirds
  • Nashville Sounds
  • Tennessee Smokies

Blue Cross Blue Shield of Tennessee worked with minor league baseball teams, with an interest in reaching senior citizens through America's pastime.  With their SilverStars program, Blue Cross Blue Shield of Tennessee used their partnership with these six teams to host seniors at the ballpark on specific nights, providing seniors with tickets, food and drinks, and other goodies.


Blue Cross Blue Shield of Tennessee hosted a SilverStars night with each team.  Blue Cross Blue Shield of Tennessee promoted the night through their contacts with local senior focused centers.  Seniors attended the game visited a branded display where Blue Cross Blue Shield of Tennessee representatives interacted with those attendees and provided vouchers for tickets, food, drinks, and other goodies.


Blue Cross Blue Shield of Tennessee had on-site presence during the game, distributing information and answering questions about Blue Cross Blue Shield of Tennessee.




During the weeks leading up to SilverStars night, each venue promoted the event through video scoreboard, public address, and website announcements.




In-Game Presence

In each ballpark during SilverStars night, Blue Cross Blue Shield of Tennessee representatives had a chance to interact with their guests during the game.  Blue Cross Blue Shield of Tennessee employees roamed the stands passing out vouchers and talking with seniors about their insurance needs and answering questions.

The company mascot was visible throughout the event, signing autographs and taking pictures with fans.  One senior was recognized on the field and threw out the ceremonial first pitch.  Prior to the game, on-field recognition of Blue Cross Blue Shield of Tennessee employees were provided.  Public address, scoreboard, and radio recognitions were made throughout the game, recognizing Blue Cross Blue Shield as the game's sponsor.


Alliance Sport Marketing partnered with DirecTV to coordinate on-site presence in minor league ballparks.  DirecTV staff attended teh games and promoted their service and registering fans for DirecTV service.

On-Site Engagement

DirecTV was provided space along each team's concourse to operate and display their promotional booth.  The booth was staffed by DirecTV employees, who answered questions from fans, distributed promotional items, and even scheduled fans for installations.

Throughout the game, fans could visit the DirecTV booth and register to win team autographed prizes and merchandise.

Public Address and Scoreboard Announcements

Public address and scoreboard announcements were made before and during each game.


The Tennessee Army National Guard worked with Alliance Sport Marketing to coordinate a partnership with the Tennessee Secondary School Athletic Association for on-site presence at each of the High School State Championships for 15 sports.


The Tennessee Diabetes Control Program was designed to raise awareness of lifestyle changes as they relate to diabetes.  Understanding that obesity, diet, and exercise are factors in diabetes, the program's goal was to educate communities and encourage behavior change to avoid diabetes complications.

Signs were placed in each ballpark, carrying the Control Your Diabetes For Life saying and website for more information.  In addition, nightly public address announcements, including facts on diabetes and examples of suggested lifestyle changes were made to fans during each game.

Each night, soft baseballs were "randomly distributed" to fans in attendance.  Each softee ball carried the team logo and Control Your Diabetes For Life message.  This promotion quickly became a fan favorite, and provided immediate, eye catching exposure to the program.


Sony Entertainment turned to Alliance Sport Marketing in 2009 to promote the upcoming album release for Brad Paisley, American Saturday Night.

American Saturday Night was released on June 30, 2009. The album’s lead off single, “Then” was released in March 2009 and performed for the first time on American Idol on March 18. It went on to become Paisley’s 14th number one single and his tenth in a row.

As of the chart dated January 8, 2011, the album has sold 714,812 copies in the US. It earned a 2010 Academy of Country Music Awards nomination for “Album of the Year”.

Album Promotion

To increase awareness and exposure for the album’s release, minor league baseball teams in various key markets played tracks from the album between innings.


CD’s were used by the team as special prizes for in-game contests, and baseball tickets were used as incentives to local radio stations.

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