Sine 2012, the Alliance Sport Marketing has worked with the Iowa Governor’s Traffic Safety Bureau to coordinate their campaigns through motorsports venues across the state. The seventeen (17) motorsports venues reached the top 22 problem counties, determined by crash statistics.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.