Minor league baseball is an effective way to reach millions of fans in communities throughout the country. In 2011, over 49 million baseball fans attended affiliated and independent minor league baseball parks.
Alliance Sport Marketing introduced Hampton Farms peanuts to minor league teams in Tennessee, making them the “Official Peanut Provider” of each ballclub.
Hampton farms peanuts were sold exclusively in each stadium for all events during the season.
Alliance Sport Marketing assisted with brand recognition through sponsorship elements, developing artwork for stadium signs and souvenir program advertisements.