Missouri Coalition for Roadway Safety

Missouri Coalition for Roadway Safety partnered with fifteen (15) motorsports venues and three (3) minor league baseball teams for state wide reach promoting Drive Sober or Get Pulled Over/Arrive Alive campaign.

Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.

Public address announcements: Nightly public address announcements made during each event.

Missouri Coalition for Roadway Safety Night: On-site presence during one event for each venue gave the Missouri Coalition for Roadway Safety a chance to interact with fans.

You’ve Been Ticketed: At each venue, local law enforcement officials were on-site to check seatbelt use for fans coming to the event. Fans caught wearing their seatbelts were “ticketed” with a voucher for a free T-Shirt.

Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.

Motorsports:

Motorsports

Callaway Raceway
I-35 Speedway
I-55 Raceway
Lebanon I-44 Speedway
Lucas Oil Speedway
Malden Speedway
Midway Speedway
Monett Speedway
St. Francois County Raceway
Springfield Raceway
Sweet Sprints Motorsports
Thunder City Speedway
US 36 Raceway
Valley Speedway
West Plains Motor Speedway

Hannibal Cavemen
River City Rascals
Springfield Cardinals