Missouri Coalition for Roadway Safety partnered with fifteen (15) motorsports venues and three (3) minor league baseball teams for state wide reach promoting Drive Sober or Get Pulled Over/Arrive Alive campaign.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Missouri Coalition for Roadway Safety Night: On-site presence during one event for each venue gave the Missouri Coalition for Roadway Safety a chance to interact with fans.
You’ve Been Ticketed: At each venue, local law enforcement officials were on-site to check seatbelt use for fans coming to the event. Fans caught wearing their seatbelts were “ticketed” with a voucher for a free T-Shirt.
Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.