The Tennessee Beef Industry Council teamed up with the Chattanooga Lookouts, Memphis Redbirds, and Nashville Sounds to promote July Beef Month.
From May 1 to July 31, fans registered both online and in stadium for a chance to win a 32” Stainless Steel Grill, embossed with the Team and Beef logos.
During the month of July, Fans were encouraged to bring in a local grocery receipt showing a $10 or more beef purchase. Fans who did received two (2) complimentary general admission tickets to any Sunday-Thursday home game in July.
Fans were notified about the promotion through two (2) :30 second radio commercials on every team broadcast. A total of 172 commercials were broadcast. In addition, the promotion was recognized through 172 :10 second live radio drop-ins during each game’s broadcast.