Alliance Sport Marketing partnered with DirecTV to coordinate on-site presence in minor league ballparks. DirecTV staff attended teh games and promoted their service and registering fans for DirecTV service.
DirecTV was provided space along each team’s concourse to operate and display their promotional booth. The booth was staffed by DirecTV employees, who answered questions from fans, distributed promotional items, and even scheduled fans for installations.
Throughout the game, fans could visit the DirecTV booth and register to win team autographed prizes and merchandise.
Public address and scoreboard announcements were made before and during each game.