Tennessee Safety & Homeland Security

The Tennessee Department of Safety & Homeland Security enlisted the help of Alliance Sport Marketing to create an advertising campaign for the state’s compliance with the federal Real ID law.

Alliance developed the branding of the Tennessee Real ID campaign, including logo design, creative, and media advertisements.  This included billboards, posters, radio, television, and print advertisements

Alliance assembled a team to produce radio and television commercials featuring Heisman Trophy winner and NFL legend Eddie George and his wife, R&B music sensation and actress Taj George.