The Tennessee Diabetes Control Program was designed to raise awareness of lifestyle changes as they relate to diabetes. Understanding that obesity, diet, and exercise are factors in diabetes, the program’s goal was to educate communities and encourage behavior change to avoid diabetes complications.
Signs were placed in each ballpark, carrying the Control Your Diabetes For Life saying and website for more information. In addition, nightly public address announcements, including facts on diabetes and examples of suggested lifestyle changes were made to fans during each game.
Each night, soft baseballs were “randomly distributed” to fans in attendance. Each softee ball carried the team logo and Control Your Diabetes For Life message. This promotion quickly became a fan favorite, and provided immediate, eye catching exposure to the program.