Knowing that NASCAR fans are 28% more likely to smoke than other adults, the Campaign for a Healthy and Responsible Tennessee (C.H.A.R.T.) utilized motorsports venues in Tennessee to promote the Tennessee Quit Line, an effort to support smokers to quit smoking.
Trackside signs were placed within these motorsports venues, providing exposure throughout each race, often lasting 3-4 hours. Nightly public address announcements were made to continue to reinforce the message and promote the Tennessee Quit Line.
Souvenir programs included an advertisement promoting the Tennessee Quit Line.