Lifelock, the leader in identity protection services, partnered with minor league baseball teams in key markets to promote their services and register new customers.

Minor league baseball reached a key target demographic Lifelock was looking for, particularly family-focused, upper income individuals.


By working with eleven minor league baseball teams, Lifelock received advertisements in team souvenir programs, nightly public address announcements, radio play-by-play advertisements, and website banner advertisements.​

Minor League Baseball

  • Beloit Snappers
  • Bowie Baysox
  • Chattanooga Lookouts
  • Fort Wayne Wizards
  • Harrisburg Senators
  • Jupiter Hammerheads
  • Nashville Sounds
  • Palm Beach Cardinals
  • Quad Cities River Bandits
  • Reading Phillies
  • Tennessee Smokies