Lifelock, the leader in identity protection services, partnered with minor league baseball teams in key markets to promote their services and register new customers.
Minor league baseball reached a key target demographic Lifelock was looking for, particularly family-focused, upper income individuals.
By working with eleven minor league baseball teams, Lifelock received advertisements in team souvenir programs, nightly public address announcements, radio play-by-play advertisements, and website banner advertisements.
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