Alliance Sport Marketing worked with Dan Post Boots to acquire the naming rights for the stage at the Wildhorse Saloon in Nashville, Tennessee. Dan Post Boots is synonymous with “Handcrafted Cushion Comfort”. Boots crafted with the finest exotic skins and premium leathers, and sold at many retailers on Broadway and 2nd Avenue in Nashville, near the Wildhorse Saloon.
The Dan Post Boots Stage at the Wildhorse Saloon is the largest dance floor in Music City, and the stage features performers nightly. The likes of Darius Rucker, Lady Antebellum, Little Big Town, Rascal Flatts, Etta James, Gladys Knight, Heart, Pat Benatar, Foreigner, 38 Special, Rick Springfield, Big & Rich, Ringo Starr and many more have graced the stage.
As the naming rights sponsor for the Wildhorse Saloon stage, Dan Post Boots brand was included in all marketing and promotions of upcoming concerts and events at the Wildhorse Saloon.