Drydene Performance Products enlisted the help of Alliance Sport Marketing to engage motorsports enthusiasts, drivers, and teams during their partnership with Dover International Speedway and the World of Outlaws World Finals.
During the fall race weekend at DIS, Alliance produced and staffed a fan engagement booth. Fans registered for a chance to win a brand new Ford Mustang GT during the Drydene 400.
Charlotte Motor Speedway hosted the World of Outlaws World Finals. Alliance team produced and staffed three fan engagement locations at the track. These engagement opportunities provided information on new Drydene products to drivers and race teams and registered fans for a chance to win a Can-Am Outlander XT.