The Motorcycle Awareness Foundation of Tennessee (M.A.F.T.) utilized motorsports venues to increase awareness of Motorcycle Safety. Through signs and public address announcement at each venue, M.A.F.T. reminded fans to Watch for Motorcycles when on the open road.
Signs placed in each motorsports venue were trackside, providing consistent exposure throughout the event. Nightly public address announcements were also made, grabbing the attention of fans in attendance.