Alliance Sport Marketing worked with the Tennessee Department of Tourist Development to promote the Tennessee Trail system through minor league baseball teams across the state.
Outfield signs were place within each of the nine minor league baseball teams promoting the nearest state park and trail system for that team.
During one game at each ballpark, on-site activation was provided through a 10′ x 10′ display. Both Alliance and Tourist Development staff were on-site to engage fans and promote state parks. Fans who stopped by the display received information on the Tennessee State Parks, Tennessee Trails, and promotional items, such as paper fans and t-shirts.
Alliance also provided artwork development and media purchasing services for state wide billboards on interstates and high traffic locations.