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Motorsports venues are full of thrill-seeking young males prone to self-destructive behavior.
NASCAR
For several states, NASCAR race weekends represent the top choice for motorsports fans. These events draw thousands of thrill-seeking fans over the course of three days. There are several opportunities available with NASCAR, from partnering with the venue, race team, or drivers.
Regional Motorsports
Although not every state has a NASCAR venue, there are regional motorsports venues in each state that attract the same demographic, just on a smaller scale. Many of these venues host weekly races, providing extended exposure to a key at-risk demographic.
The Nebraska Office of Highway Safety utilized Alliance Sport Marketing to coordinate a multi-venue campaign through ten (10) motorsports venues across the state, reaching the high-risk key demographic.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Nebraska Office of Highway Safety Night: On-site presence during one event for each venue gave the Nebraska Office of Highway Safety a chance to interact with fans.
Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.
Watch for Motorcycles: The Watch For Motorcycles campaign was also used for events at the racetracks. Additional signage, promotional items, and logo inclusions provided additional exposure during events regarding the importance of this safety message.
Motorsports
The Kansas Department of Transportation has partnered with eleven (11) motorsports venues across the state through a racing program developed by Alliance Sport Marketing.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Motorsports
Sine 2012, the Alliance Sport Marketing has worked with the Iowa Governor’s Traffic Safety Bureau to coordinate their campaigns through motorsports venues across the state. The seventeen (17) motorsports venues reached the top 22 problem counties, determined by crash statistics.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.
Motorsports
Missouri Coalition for Roadway Safety partnered with fifteen (15) motorsports venues and three (3) minor league baseball teams for state wide reach promoting Drive Sober or Get Pulled Over/Arrive Alive campaign.
Signage: Premium signage located in each of the venues reaching a captive audience during the 3-4 hour sporting event.
Public address announcements: Nightly public address announcements made during each event.
Missouri Coalition for Roadway Safety Night: On-site presence during one event for each venue gave the Missouri Coalition for Roadway Safety a chance to interact with fans.
You’ve Been Ticketed: At each venue, local law enforcement officials were on-site to check seatbelt use for fans coming to the event. Fans caught wearing their seatbelts were “ticketed” with a voucher for a free T-Shirt.
Schedule Posters: Logo inclusion on schedule posters produced for each venue. Schedule posters were placed throughout the community in high traffic locations providing exposure throughout the year.
Motorsports:
Motorsports
Alliance Sport Marketing worked with the Tennessee Department of Environment & Conservation to promote the Used Oil Recycling program.
Motorsports
The campaign included a partnership with twenty motorsports venues across the state, featuring trackside billboards and nightly public address announcements. In addition, Alliance staff were at one event for each racetrack with an interactive display to answer questions about Used Oil Recycling.
Car Shows
Alliance team members visited fifteen car shows across the state to promote Used Oil Recycling. Car shows held a high concentration of auto enthusiasts and shade tree mechanics who are more likely to change their own oil.
Car Club Outreach
There are over 85 recognized car club associations in Tennessee. Alliance reached out to all of the car clubs and provided each with a personalized vinyl banner. These banners included the Used Oil Recycling campaign logos, and were used by the car clubs when they were set-up at car shows and community functions.
Oil Recycling Rewards
Alliance developed a rewards campaign to promote Used Oil Recycling. The campaign included a website with information on how and where to recycle your used oil, and gave registrants a chance to win gift cards on other promotional items by checking-in at local recycling centers.
The Motorcycle Awareness Foundation of Tennessee (M.A.F.T.) utilized motorsports venues to increase awareness of Motorcycle Safety. Through signs and public address announcement at each venue, M.A.F.T. reminded fans to Watch for Motorcycles when on the open road.
Signs placed in each motorsports venue were trackside, providing consistent exposure throughout the event. Nightly public address announcements were also made, grabbing the attention of fans in attendance.
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