Mattresses Unlimited


Mattresses Unlimited and Alliance Sport Marketing teamed up to promote a unique contest in the Nashville and Louisville markets.  The contest linked local Mattresses Unlimited stores to the Triple-A teams in Nashville and Louisville.  

Radio Announcer Contest

Fans could visit local Mattresses Unlimited locations and sign up to “Be the Voice of the Sounds/Bats”.  One lucky fan from each market was selected to broadcast three innings of on-air radio baseball next to the team’s play-by-play announcer.

Purchase Incentive

Beginning in July, fans who purchased a mattress from Mattresses Unlimited received a voucher for four premium seats for Mattresses Unlimited Night at either the Louisville Bats or Nashville Sounds ballparks.

Stadium Promotion

The contest was promoted on-air during team broadcasts, through public address and scoreboard announcements, and online through team website and link.