Keep Tennessee Beautiful
Keep Tennessee Beautiful partnered with nine minor league baseball teams in Tennessee to increase awareness of littering and provide additional exposure for their Stop Litter campaign.
In each ballpark, trash cans were branded with the Stop Litter message. Trash cans were located throughout the ballpark in high traffic locations, providing exposure throughout each event.
Keep Tennessee Beautiful received season long exposure through a website banner advertisement on each team's homepage. Websites are the best resource for fans to find information on the team, including schedule, stats, news, and upcoming promotions.
A fun and memorable promotion was held at each game. Between innings, ushers and team mascot would encourage fans to look around their seats, help pick up litter, and place in the proper receptacles.
This promotion brought awareness to fans' surroundings, noticing that their area had become littered with trash, and how simple it is to pick it up and place it in the trash.