Alliance Sport Marketing is an agency specializing in multi-team & venue sponsorships. We work with sponsors in coordinating their campaigns with major league and minor league sports teams across the country.

Caitlyn Hughes

Event Coordinator




Caitlyn started as an Event Coordinator for Alliance in January 2020. She is from Rochester, Minnesota and graduated from the University of Wisconsin La Crosse with a Bachelors Degree in Sports Management and minors in both Business Administration and Organizational and Professional Communications. During her undergrad at UWL, Caitlyn participated in varsity softball and was a representative of the university for the Wisconsin Intercollegiate Athletic Conference. Caitlyn also interned with the Green Bay Booyah, a Northwoods League baseball team. With the Booyah, Caitlyn helped facilitate a variety of marketing efforts through in-game promotions, mascot and player appearances, and social media. Through her internship she discovered her passion for working in sports.