Alliance Sport Marketing is an agency specializing in multi-team & venue sponsorships. We work with sponsors in coordinating their campaigns with major league and minor league sports teams across the country.

Justin McElroy

Event Coordinator




Justin was born in Atlanta, Georgia and raised in Crossville, Tennessee.  He graduated in May of 2019 from the University of Tennessee, Knoxville with a Bachelors Degree in Sports Management.  In college, Justin worked in the University of Tennessee’s athletic department in the Fan Experience office. Justin assisted with on-court/field promotions, the creation and implementation of marketing plans, and graphics generation. Justin’s passion for sports, specifically in marketing, and personal life experiences have led him to Alliance to spread safe driving messages through the unique platform that sporting events provide.